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From idea to MVP

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You bring the idea, we design and test it.
For people who are building an idea from scratch or for companies that already have a product and want to grow.
Business consulting, Product Management and Design as a subscription service
Book a free call

We can help if you are looking to

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Evolve your product for growth and/or improved user experience

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Turn an idea into an MVP to validate your business assumptions

Why us, you wonder?

  • 30 years of combined experience with global B2B and B2C products.
  • Adjust the scope and budget to your needs.
  • No need to recruit, hire and retain an abundance of full-time product talents.
  • Get your best product work done by senior professionals, but spend 3x less than you would by contracting a dedicated full-time PM and PD.
  • We offer a perfect cost-benefit ratio to Discover and Validate an idea through the lens of professionals, before the costly commitment to develop it. We ensure that only your best ideas survive and help make them thrive.

Need more?

  • We simplify and remove the friction of doing high quality product work.
  • While your existing squad is delivering on the backlog, we make sure there are validated, business-driven features being shaped for the future backlog.
  • If you are building a new idea from scratch, we help you build the most appropriate MVP and validate it on the target market in an objective and data driven way.
Adventurer on top of a city mountain

Previously, in the House of Products...

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This is how we work

Creating new products or improving existing ones*

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Business and Market analysis

Setting product OKRs

Customer interviews

Prioritizing product opportunities

Testing ideas through MVPs

Shaping the work for development

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Creating a design system

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*We can also follow your own process

Other services that can be done independently

UX Audit

Business plan diagnosis

Redesigning your product for improved UX

User Research

Prototyping solutions

Mentoring Product Managers and Designers

We broke it down into 4 simple steps

1
You book a call so we can understand your needs, explain our process of working and advise you on the best choice of plan for you and your current endeavors.
2
After you hire a plan, we set up your project board and provide you with an onboarding into our work system and communication.
3
We schedule a monthly OKR workshop (optional) in our day 1 and we get started with the information you have on what you need to be done (such as a specs document, a loom video, etc).
4
After step 3, we'll have a list of prioritized tasks to start right away. You can also add more tasks as you see fit, reordering things if we haven't started them yet. Handoff is continuous, but you will get notified every time. Repeat steps 3 and 4 until your required outcome is achieved, your project is paused or cancelled.

To better fit your needs we offer:

Monthly subscriptions

Low touch
  • Unlimited tasks, worked 1 at a time
  • Average of 4 days to deliver each task
  • 2h monthly OKR workshop
  • Project management
  • 1 meeting per month
  • Pause or cancel anytime
$3,000
/ month
Book a free call
Medium touch
Most recommended
  • Unlimited tasks, worked 1 at a time
  • Average of 3 days to deliver each task
  • 2h monthly OKR workshop
  • Project management
  • 1 meeting every 2 weeks
  • Pause or cancel anytime
$5,000
/ month
Book a free call
High touch
  • Unlimited tasks, worked 1-2 at a time
  • Average of 2 days to deliver each task
  • 4h monthly OKR workshop
  • Project management
  • Weekly meeting
  • Pause or cancel anytime
$10,000
/ month
Book a free call

One-off services

UX Audit
$400
/ 3h
We set up and sit on your product and design committee to give you a list of opportunities to improve your product's UX with prioritized solutions hypothesis that have the potential to impact your business.
Book a free call
Mentorship
$150
/ h
We coach your product managers and designers through 1-1 mentoring sessions. Review their work, understand their challenges and provide guidance on how to be more strategic with their ideas.
Book a free call

FAQ

More questions? Send us an email or Book a call.
Why wouldn't I just hire a full-time person?
Who will be working on what?
What if I don't like the output?
Can I pause or cancel my subscription?
What happens after I start my subscription?
What kind of tasks can I request?
What do unlimited tasks really mean?
How do I request new tasks?
When will I receive my tasks?
What programs do you use?

Meet the team

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Raoni Caselli
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Product Designer/Advisor

Product Designer with 10+ years of experience helping B2B and B2C companies design their products.

Over the last decade I helped to design, launch and grow products for companies in different industries, such as Business Processes, CRM, Data Management & Analytics, Education, Finance.

I can help with defining a design strategy, product discovery, UX research, prototyping solutions, creating Design Systems and helping build a UX culture with best practices.

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Aruã Caselli
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Business Advisor

Business Manager for 6 years, now working as head of product & tech at Endeavor, a global non-profit that develops emerging entrepreneurial ecosystems by serving the best founders with great networking.

Endeavor Brazil is a 100 people-org undergoing a digital transformation and I have been leading this movement with 3 squads in the past 2 years.

I can help with evaluating and co-defining product strategy and OKRs, product discovery and product analytics. Industries I know better: SaaS SMB & enterprise, fintechs, retail and hardware.

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Žiga Boršič
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Product Manager/Advisor

Product Manager with 10+ years of experience with B2B and B2C products, with a background in strategic marketing, PR, entrepreneurship & NGO leadership.

Through the practices of product data analysis and customer discovery I help companies create their product vision, strategy, roadmap and deliver products that are valuable for their customers and beneficial for their business.

I am experienced in solution design, MVP validation, delivery and growth, customer data systems, product instrumentation & analytics. I've transitioned digital products to Product Led Growth via automating acquisition and adoption with self-serve customer journeys and cross/upsell through automated growth funnels. I help companies adopt a product culture.

What are you waiting for?

Book a FREE discovery call right now, we'll hear what you need, explain our process of working and orient what would be the best choice of plan for you.

If even so you don't think we are the best fit for the job, we'll still give you some suggestions on what you should do for free.

Book a free call
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