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From idea to MVP, Launch & Growth

We transform ideas into new products and improve existing ones with Product-Led Growth.
Marketing, Design and Product Management for those who need experienced guidance or an extra hand without full-time hires.
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We can help if you are looking to:

Image showing an idea being transformed into a product.

Turn an idea into a functional MVP

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Launch your product with a bang and conquer the right market

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Evolve your product for growth & scale

Does your company suffer from these?

Can't afford to hire real experts

You need skilled professionals but can’t pay US$75,000 a year for one or US$300,000 a year for a team.

Experts Needed Part-Time, Not Full-Time

You only need specialists a few hours a week. Full-time hires aren’t justified.

Overloaded Team, Missed Innovations

Innovation and big ideas get dropped because your team is overloaded.

Team lacks Best Practice Skills

You want to follow best practices, but aren’t sure your team has the right skills.

With House Of Product you get access to business, product, design, marketing and sales expertise we developed over a decade of working with:

Hubspot logo RD Station logo Softplan logo Endeavor logo

We can help you with:

1

The Ideation Phase

For conceptualizing new products & improving existing ones.

You have an idea for a winning product, but don't know how to build it or don't have the right team?

We empirically prove your idea works, find its market, solve real problems, and show you how to monetise it, before you invest in building anything. No working product yet, just proof you’re investing in the right idea.

Our Ideation Formula is the shortest route from idea to your product. We'll equip it with everything it needs for a successful start in life and early growth.

Deliverables:

  1. Business Model developed for & aligned with your product idea.
  2. Product Discovery: Core features, Target market and Technologies.
  3. Product Strategy: Product Backlog and Delivery Roadmap.
Arrows pointing down

Analyse the Idea and Craft a Business Model & Strategy.

Discovery to define Market Needs and Product Feasibility.

Product Strategy to guide Validation, Prototyping & Development.

Validate required Technologies, Product's Core Features & Value Preposition.

Empower Developers with Precise Documentation & Clear Guidance.

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2

Prototyping & Development

Transforming validated ideas into functional products.

You need to minimise costs and risks of failure, but want to get your product in front of users ASAP?

Whether you need a Landing Page, Website, Online Store, Web Application or a New Feature, we use the latest technologies to make it fully functional in the shortest time possible.

We create functional prototypes at low cost, testing them in quick cycles. User feedback determines whether the prototype is developed into a product or goes through another cycle of testing and iteration. Only validated products get developed.

Deliverables:

  1. Information Architecture to structure the core navigation and main page templates.
  2. Design System to have a customised UI library following brand guidelines and product principles.
  3. Functional Prototypes to test value delivery, usability and collect user feedback.
  4. Product Development managed by us and executed by your team or by our developers.
Schematics for Product Development
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3

Growth Systems

For existing products that need to grow!

Optimising existing products is cheaper than building new ones. What growth opportunities does yours have?

After defining growth opportunities, we fuel growth with better sales pages, smarter product marketing, seamless onboarding, upsells, and customer advocacy. Better engagement, higher conversions, and users who stick around and bring new customers with them.

Products engage customers even before purchase. While marketing creates demand, sales address pain points and post-sales guide clients to success with the product. Retention follows success, while growth comes from upsells and referrals. Every phase of the customer journey holds opportunities. Let's find yours!

Deliverables:

  1. Go To Market Strategy & Execution plan.
  2. Data Systems to enable measuring the impact of implemented growth activities.
  3. Growth Analysis, find opportunities, set baselines, and visualise data in dashboards.
  4. Experiments to boost KPIs across the Customer Journey, from Onboarding & Cross-sells to referrals.

Product Marketing

An effective GTM strategy ensures the right customers discover, engage, and adopt your product through Positioning, Launches, Messaging and Advocacy Strategies.

Product Intelligence

Users come and go. Some stay, most don’t. We’ll find out why, map their journey, find drop-offs and fix the issues.

Onboarding Success

Nobody learns alone. We craft onboarding journeys to build confident users—and boost activation.

Habit Formation & Retention

Beginners explore, regulars stay. We remove friction, reveal features, and embed your product into their workflows, boosting engagement and LTV.

Product Led Growth

Hooked users grow. We guide them with timely support, expanding usage and uncovering upsell opportunities seamlessly.

Customer Satisfaction

Automated NPS and CSAT show real-time feedback. We turn insights into actions, measure results, and drive true product growth.

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Why us?

We offer a perfect cost-benefit ratio to Discover and Validate an idea through the lens of professionals, before the costly commitment to Develop it. We ensure that only your best ideas survive. Once you have functional products, our Growth expertise takes charge, taking you from Product to Revenue, boosting your monetization machine.

Adventurer on top of a city mountain

How does it work?

Meet us, share your goals and pain points. Once we understand your needs we’ll tailor a custom plan for your product that will deliver real, measurable outcomes for your company and help you achieve success.

Book a free call

Previously, in the House of Products...

Endeavor screen example
Mentor matchmaking tool and meetings management for Endeavor Brazil, a global scale-up accelerator and investor
Launched 🚀
RevBI screen example
RevBI - Revenue intelligence with out-of-the-box analytics, reporting, self-serve custom metrics and dashboards.
Launched 🚀
DevStats screen example
Developer Analytics tool for leaders focused on actionable performance data and healthy teams.
Launched 🚀
Receeve screen example
Redesign of Receeve platform
Fully customizable All-in-One Platform for debt collections and recovery
Launched 🚀
Crowd Insights screen example
From Idea to Launch
Platform for organizations to co-create projects with the participation of their crowds
Launched 🚀

Meet the team

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Raoni Caselli
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Product Designer / Advisor

Product Designer with 10+ years of experience helping B2B and B2C companies design their products.

Over the last decade I helped to design, launch and grow products for companies in different industries, such as Business Processes, CRM, Data Management & Analytics, Education, Finance.

I can help with defining a design strategy, product discovery, UX research, prototyping solutions, creating Design Systems and helping build a UX culture with best practices.

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Aruã Caselli
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Business Advisor

Business Manager for 6 years, now working as head of product & tech at Endeavor, a global non-profit that develops emerging entrepreneurial ecosystems by serving the best founders with great networking.

Endeavor Brazil is a 100 people-org undergoing a digital transformation and I have been leading this movement with 3 squads in the past 2 years.

I can help with evaluating and co-defining product strategy and OKRs, product discovery and product analytics. Industries I know better: SaaS SMB & enterprise, fintechs, retail and hardware.

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Žiga Boršič
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Product Manager / Advisor

Product Manager with 10+ years of experience with B2B and B2C products, with a background in strategic marketing, PR, entrepreneurship & NGO leadership.

Through the practices of product data analysis and customer discovery I help companies create their product vision, strategy, roadmap and deliver products that are valuable for their customers and beneficial for their business.

I am experienced in solution design, MVP validation, delivery and growth, customer data systems, product instrumentation & analytics. I've transitioned digital products to Product Led Growth via automating acquisition and adoption with self-serve customer journeys and cross/upsell through automated growth funnels. I help companies adopt a product culture.

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Carlos Eduardo Pedroza
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Marketing Manager / Advisor

B2B Growth & GTM Strategist with 10+ years of experience in marketing, sales, and partnerships, currently working at HubSpot in London.

Over the last decade, I have helped companies refine their go-to-market strategies, drive revenue growth, and scale their acquisition channels across multiple industries. I also host Lança Produto, the leading podcast on Product Marketing in Brazil.

I can contribute with: Product Marketing (positioning, launches, enablement); Sales & Partnerships (acquisition channels, revenue expansion); Digital Marketing (funnels, automation, AI & chatbots).

What are you waiting for?

Even if we are not the best fit for the job, we'll still provide valuable suggestions on what to do for free.

Book a FREE discovery call right now!

FAQ

More questions? Book a free call or send an email to: ziga@houseofproducts.design
Why wouldn't I just hire a full-time person?
Who works on what?
What if I don't like the output?
What happens after we start working with HoP?
What kind of work can HoP do for me?
What kinds of tangible products can HOP deliver to help my business grow?
How quickly will you deliver your work?
What if I want to pivot or have a specific request after kick-off?
I have a great idea for a product. What can HoP do for me?
I’ve validated my idea. What can HoP do for me in the prototyping and development phase?
My product is live, but it needs to grow. What can HoP do for me in the growth phase?
What Tools and Methodologies do you use?
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